Here is part of a recent conversation I had with an online agency bidding for some work with a non-profit I help out: Agency Guy: So you can see by our portfolio that we create immersive, online, experiential cheese-moving, experiences that are game-changing. Me: What’s the deal with your website? Agency Wonk: Well it isn’t optimized […]
Small Business Website Woes? Get it to The Geek
Did you know that almost half of Canadian small businesses don’t have a website? Maybe you did know that but did you know that of the half that do have sites, many of them are complete rubbish and haven’t been updated for months or even years? There are lots of well-documented reasons why small business […]
The Road to Yes is Paved with Maybe
I have just sat through yet another webinar during which two regrettable things occurred: I discovered that Angry Birds is, indeed, more addictive than nicotine, and I heard someone tell a bunch of sales people to “sell to the C-Suite and nowhere else. That might be sage advice if all you sell is anxiety-enhancing consulting or Donald […]
Put That Marketing Plan Where the Sun Doesn’t Shine
A while ago we talked about why marketers need to rediscover the discipline of writing a marketing plan. My thesis was that while good plans happen through thoughtful analysis and discussion, great ones emerge when we take the time to write them out. Teeny, tiny graphs in a 115-slide deck don’t count. So what do you […]
Retail Lessons for B2B Marketers
Most B2B marketers would be forgiven if they hadn’t read Paco Underhill’s classic Why We Buy. First published in 1999 and updated ten years later, this fascinating look at how we shop doesn’t seem to have much to do with those of us flogging their wares to bored executives. But if you give this book […]
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