There are plenty of ways to clear a room full of marketers. Telling them about the half-price sushi across the street or sending in a sales guy who’s behind on quota both come to mind. But the most effective way has got to be the S-Word. Simply mumbling “…but is this really on strategy?” will […]
Who Should Wear Your Corporate Speedo®?
Last week we looked at the terrifying beachfront property known as social media. This is where not-so-happy customers are busy telling the world how much their B2B suppliers suck. And it’s where most B2B companies try to pick off the whiners from the cliff tops or shell the beach the relentlessly so they can’t come […]
Fight Them in the Cafés, Not on the Beaches
Do people say bad things about your company online? I mean really bad things? Ugly things? Hurtful things? Do they Tweet endlessly while they wait for your customer service line to pick up? Are you getting Epic Fail awards for your shipping challenges? Reading about your products a little too often on Facebook? That’s beach […]
Eight Things to Do if You Have a Sucky B2B Agency
It’s been a while since we were unkind to agencies in this space and frankly, I miss it. So let’s talk about what you can do if, despite your very best efforts, you find yourself stuck with a Sucky B2B Agency. Maybe you work in the forgotten B2B corner of a mighty consumer brand, perhaps […]
Helpful Hints for the Clydesdales of B2B Content
It’s probably hormonal, but I’ve had the urge lately to read white papers, and I’ve come to the conclusion that these things truly are the Clydesdales of Content. A good B2B white paper, like a good draught horse, is strong enough to haul a heavy load of concepts about, smart enough to handle complex instruction […]
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