Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social*. I should note that I received two copies, both of them free. One I think I asked for […]
Still Life with Dog Biscuit: Bad Direct Mail Part 2
Last week we looked at a sad case of Smug Complacent Agency Mail (SCAM) from somebody with an ebook and a great deal of hope. Where last week’s example was probably a lazy agency with a good idea, this week’s is, in my opinion, malpractice. This large padded envelope arrived one day in July and […]
Why Are We Still Sending Bad Direct Mail? Part 1
Even postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning stuff (what do they burn, anyway?), and a much emptier recycling bin, but the payoff isn’t there. It used to be that the end of the strike was a bit of a postal Christmas morning. Beloved magazines, […]
Friends Like These or Why Most Trusted Advisors are Neither
Is trusted advisor the theme of the week? I have at least half a dozen emails, voice mails and other rubbish asking to be my trusted advisor on everything from social media to something called talent optimization ( which is either bagpipe lessons or a hit squad for employees I don’t like). Forgive the unfortunate […]
Schadenfreudian Slips
You would expect a book about epic business failures to be a delicious, gloating, satisfying kind of fun; a long, slow, I-Told-You-So Waltz. But Jim Collins’ book, How The Mighty Fall: And Why Some Companies Never Give In* takes a much higher moral road than, say, I would. Collins had the misfortune to be attempting to […]
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