Last week we talked about the first step toward becoming the Sally Field of B2B email marketing. Other than not letting sales people write email, the primary take-away was to think about how and where the message is being consumed, whether it’s a newsletter, solicitation or webinar invitation. That’s Sally Step One. Today, step two, […]
How to Be the Sally Field of B2B Email
If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces, time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too. So let’s agree to take a pledge. Yes, you. Put away that DayQuil, raise your right hand and repeat after […]
Steve Jobs Isn’t Dead. You’re Just Holding Him Wrong.
Many months ago, long before the beatification of Steve Jobs began, but sometime after he was declared The-Best-Presenter-The-World-Has-Ever-Seen-And-That-Includes-Obama-Too, my friend Eric and I were debating whether he really was all that as a presenter. Our conclusion, and I may be remembering only part of our whisky-induced brilliance here, was that while a pitch by Steve […]
Brands Gone Wild
Last week we explored the tenuous link between self-worth and LinkedIn. In case clicking the link is too much work, my thesis was that your network is something to be guarded, nurtured and managed as the basis for legitimacy in the eyes of other people. It’s not some after-hours-rave-flash-mob thing where anyone with an IP address […]
Why I Won’t Accept Your LinkedIn Invite
Dear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others I am sorry we’re not connected on LinkedIn and I appreciate your kind (and repeated) requests to join each others’ networks. I’m glad you: (circle all that apply) like the blog hate the blog enjoyed the webinar heard my […]
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