A friend asked me recently to review a marketing communications brief he had drafted to help his internal customers, mostly product managers, get something meaningful out of his group. It had all the usual sections: communications goal, target audience, budget, timelines, fries with that, and so on. My friend was also planning a series of […]
Five Dumb Things That Unrock Trade Shows
Last week we talked about how to rock your trade shows. This week let’s follow that up with a glimpse into trade show stupidity with some stuff that just shouldn’t happen, but sadly does (and I have proof).
Ten Ways to Rock Your Trade Shows
Here it is, only the middle of February and already I have one trade show under my belt. It was a great show and I have nothing but respect for anyone who bets the farm on a show in January in Canada. But sadly I don’t see hopeful signs that marketers and sales people are […]
Common Sense and Pixie Dust: Reviewing Enchantment by Guy Kawasaki
Maybe it’s just me but I don’t quite understand enchantment in the context of marketing. Enchantment is more connected, in my mind, with gingerbread houses, helpful teapots, and cheerful birds who hang out the washing. The real world just doesn’t have enough unicorns to make this work for me. On the other hand, what do […]
Six Tips for Proofreading Your Work
Last week we looked at how tiny lapses in proofreading can do nasty things to a brand. Just in case this is a problem of not knowing how to proofread, as opposed to a problem of not caring about it, I offer my tips to get your stuff proofed before people like me are bored […]
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