This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. Using social media in the B2 B space isn’t as easy as everyone makes it out to be. All the articles I read talk about how B to B […]
Finally, A Marketing Book That Helps
Interesting things happen when we tidy up. A recent attempt to dissuade certain loved ones from calling the producers of Hoarders turned up an Economist magazine so old it was saying nice things about Merrill Lynch, a copy of The Marketing Playbook and, ironically, an article about personal organization with three pages missing. So naturally […]
Stop Clubbing Small Businesses — It's Cruel
Wake the agency! Saddle up the consultants! Loose the hounds! Small Business Season is practically here, and there is much to do before we start stalking our quarry through the underbrush of the economy. And when they break into a clearing, our aim must be true for we have only 31 days to shout at […]
A B2B Marketing Labour Day Reading List
Well just a few more trips to the hammock for most of us and then it’s back to the trough for four months of Fun with Revenue. Here are a few things you might want to look at over that giant drink you’re already thinking about. It’s Not Dead; It’s Sleeping: Sometimes when you’re the […]
Not Here. Read This
Hi all, I’m away this week but hope you enjoy this guest post I did for the BMO SmartSteps for Business Blog. http://community.bmo.com/smartstepsforbusiness/articles/marketing/put-accent-revenue-not-trinkets
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