You’ve got to love January. Those plans you’ve been revising for months are finally in motion. The agencies are gorging themselves on billable hours to fund their trips to Cannes, after an exhausting December of canapés and signature martinis. Yet even as that New Budget Smell lingers in the hallways, the Sales Squirrels are already […]
Why I Won’t Endorse You on LinkedIn
Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Yesterday Sylvie gave me a thumbs-up on my team-building expertise, and last week Martin endorsed me as the corporate communications guru I imagine myself to be. Self-esteem is running high, which means self-doubt can’t be far away. And here it comes: Diana […]
Book Review: What to Expect When You’re Expressing: APE Delivers
What do you do when your publisher can’t figure out how to fill an order for a few hundred e-copies of your book? You break up with them and publish the next book yourself. And once you do that, if you’re Guy Kawasaki, you write another book about what you learned about self-publishing. Especially if […]
Ten Festive Links for Tired B2B Marketers
When There’s No Seat at the Grown-up Table Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Yet they’re routinely charged with figuring out value propositions for cans of compressed air, software that helps other software manage software or industrial thickeners. If this is […]
What Authors of Leadership Books (Should) Know
What do you think would happen if you took all the books by Tom Peters, Dale Carnegie, Patrick Lencioni, Stephen Covey, Marshall Goldsmith, the EQ dude and John Baldoni and threw them in a wood chipper with some Psycho Cybernetics and bit of Sales 101? I think you’d get confetti. And you’d also get In […]
- « Previous Page
- 1
- …
- 16
- 17
- 18
- 19
- 20
- …
- 50
- Next Page »
