I think that if most professionals wrote reports, briefs, letters, plans or even email as incompetently as they write job descriptions, our knowledge-based economy would crumble and we would all be herding something that bleats. Which may or may not be different from what we do at work today, but would be infinitely sadder. Visit […]
Marketing Recruitment is Broken Part 2: Expose Yourself to ART
Here’s a fun task for a day when you don’t have much to do. Go online, find a terrific-sounding position at a great company and start applying for it using their nifty online recruiting system. The website promises it uses state-of-the-art algorithms to mine your data and find you that perfect role. If you could […]
Marketing Recruitment is Broken Part 1: Bethany's Revenge
Meet my friends Pam and Ron. Pam has been trying to hire a marketing specialist for months. Not enough experience, too much experience, degree in botany, no industry experience; the list of reasons not to hire someone is endless. Ron, on the other hand, has been wandering, with his spider plant, around the parking lots […]
Things Were Weirder Then: A Book Review
One of my favourite things to do is read or re-read old business books a decade or more after they were first published. It’s a bit like checking in with psychics at the end of the year to see if Tulsa really did disappear when the birds left. I also like old business books because […]
Dont Waste Your Sales Call Do-Over
There are so few opportunities for redemption in the cold, hard world of B2B selling. Deals are big, cycles are long, memories are longer. But just as tennis offers a second serve, sales offers the get-out-of-suckiness-free card in the form of the follow-up . Last week we met some lazy, ill-equipped and dangerously eager sales people […]
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