How many marketing KPIs do you have? Don’t worry, there’s not a test and, as far as I can tell, no particularly correct answer. The “right” KPIs for marketing seem to be largely determined by the companies selling us the dashboards that are supposed to help us measure them. That’s a conversation for another day, […]
Archives for May 2017
Attack of the Toddlers: How Marketing Automation is Giving Three-Year-Olds a Bad Name
There are few things more exquisitely strange than a three-year-old with an idea. Any idea at all will do. What happens is the enormity of the idea quickly spills out of their tiny heads and into their mouths and thence into the world. They will not be ignored. Ignoring a toddler with an idea is […]
Is Your Marketing Department a Herd of Baby Goats?
Have you noticed how many baby goats there are on the internet lately? Have we finally tired of dressing pugs up as Angela Merkel, and sharing videos of cats being startled by produce? Did I miss the take-your-goat-to-yoga memo? Apparently nobody else did. Now I think baby goats are adorable, and I’ve had the pleasure […]