Here is the last installment (for now) in the Crimes Against Audiences series about terrible presentations. And here, dear friends, it is time to consider how to fix the horribleness of the business presentation. Why us? Why you? Why now? Because marketing. Because presentations are a form of marketing. Because every sucky presentation is another […]
Archives for May 2016
Ten Signs Your Presentation Sucks
Last week we looked at the gap between presentation training and presentation technology training. The result of which seems to be terrible slides that undermine even the best speakers. I am laying the blame for most of our terrible, terrible slides at the feet of marketing. Now I know that once that pretty PowerPoint template […]
The Valley of The Shadow of PowerPoint
Next Sunday, PowerPoint will celebrate its 26th birthday. Given that it is nearly a full generation since the first tools came on the market that let us make our own slides, I want to know why we are getting worse at presentations, not better? Most marketers I know gave up trying to enforce any kind […]
Why Marketing Should Be a DMZ
On December 20 of last year, this email landed in my inbox. If you can’t read it, here is the fun subject line: “Elizabeth, Hit your target like a sniper.” As Canada is lately a little lacking in Target stores, I surmised they were talking about my target market. They were. It was flogging some […]
How to Sell to Humans
This is what happens when you get lost looking for the ladies’ toilets at a car dealership: eventually, you end up outside and you come back in through the showroom. Now, if it’s a busy Saturday, nobody will notice, particularly if you are walking with purpose and not making eye contact. If it’s a sleepy […]