Is it time already for Apple’s Festival of Likes? You know, that annual event where people find it necessary to sleep on the floor of a mall in order to pay someone hundreds of dollars for a phone. Personally, I’m happy to stay in my own bed and be one of the last to get an […]
Archives for September 2014
Unique Selling Propositions Are a Myth
My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. Inspired by the session on entrepreneurship, he’s decided to start up a lawn care company and called me for help with his homework. “I need a unique selling proposition”, he […]
The Hidden Costs of Content Marketing
Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? And what about the mess and expense of those darn client events? Well put that behind you and mix up a big ol’ batch of content batter. But […]