It’s been a while since we checked in with our friends in the Vendor Abuse department, also known as Procurement, and it seems their lot is improving at last. According to Harvard Business Review, we’re finally spending again and external suppliers are seeing four percent more of revenue than in 2011. We have also, apparently, […]
Archives for June 2014
Five Solstice Celebrations for Marketers
Some people celebrate the solstice by painting themselves blue and yelling at airplanes; others make a fetching crown of daisies, and some of us look up from World Cup long enough to observe the lengthy day. For most of us, however, the Summer Solstice is the time we begin to realize the year is half […]
Four Dumb Ways to Prevent Revenue
Here is a story about how four dumb companies managed to prevent significant deals from coming in the door. Dumb Company #1 In an effort to prevent real people on the outside from bothering real people on the inside, this company decided to remove all information from its website that might lead to that sort […]