Boxing Day at last. A day to get stuff done, clear up some of the clutter, go through all those e-cards at work and see who loves us. Last year, we looked at the generally dismal offering of Multi-Denominational Winter Holiday (MDWH) e-cards and broadly categorized them as: Self-indulgent, creepy, time-wasting, salesy, stalkerish, and, very […]
Archives for December 2013
What To Do With Your Passives
Go find your cat. I’ll wait. … No cat? Borrow one; people leave them everywhere. Now look the cat in the eye and ask, “how likely are you to recommend me to a friend or colleague?” I’m going to bet that if you have this conversation with ten cats, one of them will climb into […]
What To Do With Your Detractors
Here are some signs you might have a few Detractors in your customer base. There are websites dedicated to the humiliation and destruction of your brand, this one. Your customers park backhoes across your employee parking entrance, like this guy Your customers publicly destroy their purchase with a sledgehammer, and invite passersby to help, like […]