If you have read the venerable children’s book, Paddle to the Sea, then you can understand how frustrating it can be to get a piece of content out the door. In Paddle, a boy carves a wooden guy in a canoe and releases it. The book tells the tale of the carving’s trip down rivers, […]
Archives for October 2013
Hook, Line & Whitepaper: Why Content Needs to Know Its Place
I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers, worksheets, calculators and webinars into the ether for years. I suppose we like content again because now we can measure the stuff we previously guessed at, like who reads it, how they got it and how they ended up […]
Ten Things to Make You Less Sad About Q4
Has it started where you are? Are your pretty marketing planters all dug up by frantic Sales Squirrels trying to remember where they left their nuts? Are the Keebler Elves laying a trapline in the forest? Has the Productivity Prevention Department declared its code freeze yet (that’s the memo you didn’t really understand because they […]