Have you ever met a marketer who didn’t just love surveys, feedback forms, focus groups and stuff like that? We love this stuff because it validates our often questionable contribution to the grander scheme and because it gives us reams of data we can stare at for months without actually doing anything.
Archives for January 2011
All This and Fibre Too!
I think we can agree that I’m not a big fan of ad agencies, so imagine how much I was looking forward to skewering this book by two of the Fallon Agency’s founding partners. Bastards. They’ve torn even that small joy from my hands by writing a book that is useful, insightful and really very readable. If […]
Theresa’s Sucky Christmas
Back before HR became strategic and was merely useful, there were these magical creatures called Recruiters. They would lead the hiring manager through the critical process of writing the job description, posting it in just the right places to attract just the right candidates and then screening the candidates until there was a list of […]
Snow, Volcanoes and the Guy in 12D
It is snowing in Europe. It’s been snowing for days and the place is shut down tighter than an auto plant in Michigan. I’m writing this just a few days before Christmas and the news is full of teary people desperately trying to get someplace for the holidays. They are, quite naturally, blaming the airlines. […]