I think marketers are afraid of sales people. There, I said it. We try hard not to let it show and many of us are probably not even aware of it, but I think that at the centre of many sales vs. marketing showdowns is a terrified marketer and a bewildered salesperson. At the risk […]
Archives for November 2010
Attack of the Cymbal Monkeys
I can tell it’s the fourth quarter, and I needn’t look at a calendar. I can tell because my Inbox is full of white papers, webinars, events, retreats, off-sites, summits, books and speakers all of whom are out to solve the problem of sales and marketing just not playing nicely together. Sigh. Is there some […]
In Search of Epithets
Dear Mr. Peters, Can I call you Tom? We’ve been together now for two months so I think we can go to first names. After all, you came camping with me (remember, it rained the whole time and we huddled together under the tarp to stay dry? I even put you in your own Ziploc […]
Of Elves, Innocents & Line Dances
Oh dear. The wheels are quite falling off the cart for one of my suppliers. It’s a small company we’ve used for a few years on a number of marketing projects. It’s owned and run by an incredibly bright, young and utterly fearless entrepreneur, who is dealing with a family emergency. Since family emergencies can […]