At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. They will also find an invitation to a birthday party on July 31st, four socks they’ve never seen before and a handful of gravel. Thus begins another academic year. To get you started, or to give you a wee break from the backpack archaeology, I offer the following:
Fixing Broken Stuff including Your Creativity
If you haven’t been following MIX (Management Innovation Exchange) it’s time, even if you don’t quite get the acronym. This is a wonderful project dedicated to removing BS and making management actually do stuff that matters. This blog post by Jeff DeGraff is one I have come back to a few times since it was published last year. Partly because it is a bit too long for my limited attention span and also because it requires thinking about. If Become Creative Genius is one of your performance objectives for this year, or if you think it might be a fun thing to try, here is where to start.
The Knights Who Say…
Michael Brenner writes a very good B2B blog that is almost as good as this one, but has the distinct advantage of managing to include a Monty Python reference. This post is comforting to those of us about to present our giant cheese-moving project to a room full of Corporate Overlords. Plus there’s a video.
Got channel?
It’s a rare day that Ardath Albee doesn’t add an interesting point or two to the B2B marketing conversation, but this post from June is one I have shared around the office a little. It explains why, despite our occasionally ambitious efforts, much of our channel marketing is wasted by lousy content that is poorly delivered or attempting to serve too many masters.
Oh, that’s how you do that SEO thing
How long does it take you to start drifting off when the SEO nerds are jabbering? I’m good for about ten minutes these days, which is not something I’m proud of because I really want to understand the answer I get when make my quarterly enquiry that sounds something like: “Why the fu*k does some garage band of a competitor continue to outrank us on Google?”
Here is part of the answer. This is what we pay the guys in ironic plaid to do.
Trust me, I know boring when I see it
I’ve marketed property and casualty insurance, banking, chipsets, codecs, scheduling software and payroll. I know a boring business when I see one. The good news about boring is there is no place to go but up, and hardly anyone notices when you do a face plant in public. The bad news is, it’s difficult to break through and even harder to be resonant in social. This great blog post from Search Engine Watch shows us how H&R Block, Maersk, GE, CBRE and Neenah Paper pull it off.
Them’s Fightin’ Metrics
It may feel like summer but you know that Q4 is lurking at the end of the month and that means a new budget cycle. Time to shine those shoes and get ready for the marketing ROI tap dance competition. Content is a tough one to get past the Keebler Elves. They aren’t as impressed as some of the others with your ebooks and fancy SlideShare things. They want to know why you think this stuff might actually work. Well the clever folks at Captora have made some brilliant content to help you explain your brilliant content. It’s helpfully included below.
BizMarketer is Elizabeth Williams
You can reach me at escwilliams@gmail.com
or follow me on Twitter @bizmkter
Brought to you by Real-Time Content Software by Captora
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