My agency suit friend, Marc has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or three on the same afternoon or evening. And […]
Last week we looked at the inconvenience and embarrassment of poor website housekeeping, and the uncomfortable truth that all content is findable and that is not always good news. Here’s the disturbing flip side of that coin: while all content may, ultimately, be findable, some of your best stuff is probably invisible and that, my […]
Have you been keeping your website content up to date? Let me help you out. The answer is no. Oh, sure, you’ve stuck a dreadful holiday stock image on your home page and updated your carousel with the latest campaign-o-rama effort, but really, you haven’t been keeping up, have you?
Last week we lamented the deplorable state of most About Us pages. This week, it’s time to pick on everyone’s least favourite page, Contact Us. Marketers, pay attention here: I know you went and found that swell stock photo of tin cans and string. I know you came up with the perky “We’d love to […]
What’s on your About Us page? I’ll bet you don’t even know. When was the last time you looked at it? Did you get the summer student to write it eight years ago? Did you put that fun 5,000 word history of the company commissioned three CEOs ago? God help us, you didn’t put your […]