I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Me: You’re licking the inside of a Pop-Tart wrapper. Tell me you didn’t find that in the subway. Jeff: I mean do I look thinner? I have a high school reunion coming up. Me: So you’re […]
No More Random Acts of Marketing
If you’ve worked in marketing for more than a week, you’ve committed an RAOM – a Random Act of Marketing. It can take many forms. Mine have looked like tins of inedibly strong mints, a shipping pallet full of Lands End boots, a print ad with a deer in it and, I’m ashamed to say, […]
Pirates vs. Hamsters: Two Random Acts of Trinket Marketing
The problem with hamsters, gerbils and other things that scurry is that right about the time you finish paying for the 4 km of plastic tubing and the special organic food, they drop dead. Likely of exhaustion. Then you get to spend Sunday night having the Circle-of-Life talk with an inconsolable five-year-old, instead of watching […]
Four Things Marketing Can Say "Yes" About in 2013
You’ve got to love January. Those plans you’ve been revising for months are finally in motion. The agencies are gorging themselves on billable hours to fund their trips to Cannes, after an exhausting December of canapés and signature martinis. Yet even as that New Budget Smell lingers in the hallways, the Sales Squirrels are already […]
Want the Ideal Customer Gift? Try Looking Between Inappropriate and Stupid
Last week we looked at the inevitability of the holiday gift to customers. This week, lets navigate those tricky waters that divide Cape Inappropriate and Are You Kidding Island. On the left, we have things like the $300 scotch my very pregnant ( and incidentally tea-totaling) friend received from an agency one year. Turns out the distributor […]
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