If you want to have fun at an otherwise dull wedding or corporate event, try to sit next to a professional event planner. When they aren’t trying to plan their own events, they can be found sitting in the back of other people’s events dishing out the catty remarks that make the back row so […]
Why We Need to Shut Up and Let Our Customers Buy Something
There are a few statistics that are used to torment marketers. We’ve all had some chief something or other office sneer that 50 percent of advertising is wasted. We’ve all had that business of how much more it costs to acquire a customer than to retain one and, since June of 2012, we’ve been dealing […]
The Very Simple System For Picking Your Trade Shows
Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you. It can be a private event company or, in B2B, […]
Pssst. Trade Shows Suck at Lead Generation. Pass it on.
Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Now count backwards from ten after you click send and stand by for the howling, the outrage, the pleading. It will sound something like this: “How will we ever make quota?” “The quarter is […]
The Hidden Costs of Content Marketing
Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? And what about the mess and expense of those darn client events? Well put that behind you and mix up a big ol’ batch of content batter. But […]
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