I have just sat through yet another webinar during which two regrettable things occurred: I discovered that Angry Birds is, indeed, more addictive than nicotine, and I heard someone tell a bunch of sales people to “sell to the C-Suite and nowhere else. That might be sage advice if all you sell is anxiety-enhancing consulting or Donald […]
Why Marketers Need to Find the G-Spot
It was bound to happen. Sooner or later business marketers would need to pay attention to this often-ignored bit of the B2B buying anatomy. You’ve probably been there yourself a few times, and you almost certainly have one in your company: I’m talking, of course, about the special place in the company where things get […]