If December is about faithful friends drawing near to us, then January, it follows, must be about breaking up with them by email. So last weekend I did my annual review of things subscribed to, and tossed the ones I don’t like, don’t recall signing up for and that just plain irk me. You would […]
The Slow Elf Returns: More Bad Holiday Greetings
Boxing Day at last. A day to get stuff done, clear up some of the clutter, go through all those e-cards at work and see who loves us. Last year, we looked at the generally dismal offering of Multi-Denominational Winter Holiday (MDWH) e-cards and broadly categorized them as: Self-indulgent, creepy, time-wasting, salesy, stalkerish, and, very […]
Got Lead Gen? A Book Review
Did you know there were rules about lead generation? I had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. And there are, apparently, a bunch of new ones we’re supposed to know and here is a book that explains it […]
Ten Festive Links for Tired B2B Marketers
When There’s No Seat at the Grown-up Table Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Yet they’re routinely charged with figuring out value propositions for cans of compressed air, software that helps other software manage software or industrial thickeners. If this is […]
Four Ways to Get Sales Off Your Back and Out Selling
Last week I gave you a small song to sing at the end of the quarter as the inevitable fingers seek to assign the inevitable blame. I hope that saw you through to this, the first full week of the shiny new quarter. So full of promise, so full of hope, so full of time. […]