Consider this: most people don’t give a sh*t about whatever it is you are trying to sell. They just don’t. There is only so much room in any given brain to give a sh*t about stuff, and you’re up against stuff like Game of Thrones, videos of Russian car accidents and, for B2B, dialing into conference calls […]
Sometimes Marketing Should Whisper
I don’t know about you, but I’m about hoarse from all the yelling I’ve been doing lately. What with radio, OOH and a bunch of SEM stuff, I’ve been screaming for quite a few weeks now. No complaints: the leads are coming in, but sometimes marketing can be just as effective when we don’ t interrupt […]
Why Candy Crush is Eating Your Brain
I am worried that Candy Crush is eating our brains. I used to worry that email was eating our brains; now I’m pretty sure it’s that horrible game. My evidence is based on rudely peering at other people’s screens on the subway and the fact that 93-million fellow humans play it every day, driving about […]
The Fish in the Barrel Don't Like it When You Shoot
We marketers just love a captive audience, don’t we? We like them strapped into pressurized metal tubes at 35,000 feet with nothing to look at but a tiny screen or a drooling neighbor. We like them squished into subway cars, bouncing off each other in mosh pits or looking for a familiar taste far from […]
The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
Do you get the Win-Loss report? You really ought to get yourself on that list. If you don’t know the Win-Loss, it’s the document your friends in sales create each month or, sometimes, each quarter that lists all the business they’ve won, lost or are waiting to hear about. Sometimes it’s called the sales activity report. […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 31
- Next Page »