When I go to Starbucks, I rarely give them my real name to scribble on the cup. I prefer to test out spelling and general attention paying with names like Niamh or Zoltan. Sometimes I am Queen Magrethe of Denmark. The challenge, of course, is remembering what name I gave them while I’m standing around […]
Marketing Dashboards & You Part I
The problem with rental cars is that right about the time you figure them out, you have to give them back. It’s just not obvious how to move the seat, adjust the mirrors and open the little gas door. For reasons I have yet to understand, the rental companies don’t throw the manual into the […]