I always hope the man from India calls to talk about duct cleaning when I have a bit of time on my hands. That way I can keep him on the phone for ages, first by insisting that while I don’t have any ducks my chickens are filthy. Once he works past that and we […]
Last week we looked at the inconvenience and embarrassment of poor website housekeeping, and the uncomfortable truth that all content is findable and that is not always good news. Here’s the disturbing flip side of that coin: while all content may, ultimately, be findable, some of your best stuff is probably invisible and that, my […]
Have you been keeping your website content up to date? Let me help you out. The answer is no. Oh, sure, you’ve stuck a dreadful holiday stock image on your home page and updated your carousel with the latest campaign-o-rama effort, but really, you haven’t been keeping up, have you?
Back in May we looked at (and mocked) the silly world of stock images, particularly for business marketers. Photos of sleek call centres, beautiful employees and cult-level enthusiasm are used over and over again by lazy marketers and agencies to break up text and create a home for alt tags. All of this despite the […]
Were you successful in getting your hands on the win-loss report from sales? Don’t feel too bad about it; that sort of information is not something sales people share freely, especially the loss part of it. This week I want to talk about the importance of the good news bit of their report. Now we […]