It’s always disappointing to discover that a scrappy little stick-it-to-the-man brand you have supported for years has either all along been some outpost of a multinational company, or has just been acquired by one. Tom’s of Maine comes to mind (acquired by Colgate in 2006); Body Shop went to L’Oreal the same year; General Mills […]
Treat Your Brand Like A Dog
Who owns your brand? Hint: The same person who owns your dog. Stop looking around. It’s you. If you don’t have a dog, just play along. If your dog eats the neighbour’s lawn furniture, it’s your problem. If that neighbour blogs, tweets or otherwise moans publicly about it, then it’s still your problem but more […]