On a recent bender with some marketing buddies the subject of marcom (aka the marketing communications department) came up. And through our collective whining, I made a horrifying discovery. At some point in the three years since I was a marketing communications person, the skillset has gone away. Consider this: my friend needed a sell sheet created for a new product. […]
For years and years and years marketers have set their watches by their in-market campaigns. Two, three, four times a year we back the train into the station and chug through another campaign. While that’s going on, we start briefing the agency for the next round — sometimes not even bothering to change the dates on […]
Step away from my ass. I mean it.