Last week we looked at the terrifying beachfront property known as social media. This is where not-so-happy customers are busy telling the world how much their B2B suppliers suck. And it’s where most B2B companies try to pick off the whiners from the cliff tops or shell the beach the relentlessly so they can’t come […]
Fight Them in the Cafés, Not on the Beaches
Do people say bad things about your company online? I mean really bad things? Ugly things? Hurtful things? Do they Tweet endlessly while they wait for your customer service line to pick up? Are you getting Epic Fail awards for your shipping challenges? Reading about your products a little too often on Facebook? That’s beach […]
Two Honourable Direct Campaigns
Just for the record, I’m not opposed to direct mail or paper or cleverness. I happen to think physical direct mail has more impact than its electronic cousins, and that good direct marketing is a prudent use of resources to drive a desired end. Done poorly it’s just junk. If it’s clever but wasteful, pointless or […]
Why the Shoemaker’s Children Should Run Away from Home
Here is part of a recent conversation I had with an online agency bidding for some work with a non-profit I help out: Agency Guy: So you can see by our portfolio that we create immersive, online, experiential cheese-moving, experiences that are game-changing. Me: What’s the deal with your website? Agency Wonk: Well it isn’t optimized […]
Hail Mary Marketing
How wonderful! The recession is over! President Obama said so. I’m happy for my friends and neighbours who need the work and for college students who should be worried about STDs and not the job market. But I admit I’m a little sad to see it go. Now that good times are back, with little […]
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