The Slow Elf’s Tale Gather ‘round, boys and girls and let me tell you about how we did company Christmas, excuse me, Mutli-Denominational Winter Holiday (MDWH) cards in the olden days. You see, kids, it used to be that businesses bought thousands and thousands of MDWH cards, which were labouriously hand-signed and mailed (with a […]
The Final Sally: Step Five on Your Email Marketing Journey
Last rant on email, I promise (well, at least until someone sends me something stupid again). On our journey to become the Sally Field of Email Marketing, this week I want to revisit the notion of the Sacred Inbox. My assertion then, as now, is that an Inbox is hallowed ground, and if you want […]
Sally Step Four: Keep Sales Away From the Email
I am sure there are sales people out there who can write. I just don’t know where they are. And neither do you. I am considering sacrificing a goat in the parking lot so the Productivity Prevention Geeklords will disable the Outlook Send function for all the sales people who have my name. If you […]
How to Be the Sally Field of B2B Email
If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces, time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too. So let’s agree to take a pledge. Yes, you. Put away that DayQuil, raise your right hand and repeat after […]
Still Life with Dog Biscuit: Bad Direct Mail Part 2
Last week we looked at a sad case of Smug Complacent Agency Mail (SCAM) from somebody with an ebook and a great deal of hope. Where last week’s example was probably a lazy agency with a good idea, this week’s is, in my opinion, malpractice. This large padded envelope arrived one day in July and […]
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