I receive this email solicitation about once a month. And each time I mentally calculate whether the value of 30 minutes of my time is greater than that of an iPod shuffle. It is not. Plus, I think we all know that the time investment on this one is going to include hours of dodging […]
How to Use Your Subject Matter Experts for World Domination
Last week we visited the world of SMEARS (subject matter experts at rest) and the compelling reasons why marketing needs to step up and turn these poorly-used resources into something every bit as exploited as the rest of us. I mean that in a good way: subject matter experts include product managers, lawyers, C-suite dwellers, […]
Social Media is the Lighter Fluid, Not the Barbeque
According to a recent article in Ad Age, we’re all (well, most) (well, some) (well a little under 60% of us) are increasing our social spend this year. And that, says Ad Age, means it’s time for those who sell social to put away their SXSW glow sticks, slap on some shoes and get moving. […]
Six Tips for Proofreading Your Work
Last week we looked at how tiny lapses in proofreading can do nasty things to a brand. Just in case this is a problem of not knowing how to proofread, as opposed to a problem of not caring about it, I offer my tips to get your stuff proofed before people like me are bored […]
Why Marketing Should Stay Off the Pitcher's Mound
Some people think I don’t like sales people. Not true at all! I love, respect and fear most of the good sales people I know. The lousy sales people I know, on the other hand, don’t usually end up on my Christmas list. It happens that a fair number of the bad sales people I know are […]
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