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This Week’s Feature: B2B Marketing
Eight Rules for E-Cards (plus a suggestion)
Nobody seems to have got around to writing up any rules for sending out Multi-Denominational Winter Holiday (MDWH) e-cards. So while the horror show that played out in millions of inboxes throughout December is still fresh, let’s get few things straight (don’t worry, I’ll schedule this to re-post in mid-November while you’re planning your next […]
A Tale of Two Transit Ads
What the heck is happening to transit advertising? I used to be able to kill a ten-minute subway ride by reading the ads. They were never particularly good, but they amused. Lately, I have to fend off the “experiential” marketers and their 20 second facials. Or bypass the freshly-wrapped turnstiles, ticket booths and slow- moving […]
Ten Festive Links for Tired B2B Marketers
When There’s No Seat at the Grown-up Table Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Yet they’re routinely charged with figuring out value propositions for cans of compressed air, software that helps other software manage software or industrial thickeners. If this is […]
