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This Week’s Feature: B2B Marketing
Resentful Client, Cringing Agency: Six Ways to Mess Up the Relationship
I knew it wouldn’t last. I gave Linda six months in the relationship before she cracked. Theresa, grumpily dealing with her own recently terminated relationship, gave it three weeks. The rest of the Women Who Market Too Much were more charitable and suggested Linda and her new knight in shining armor might see the one-year […]
Only You Can Prevent Feature Puke
If you want to have fun at an otherwise dull wedding or corporate event, try to sit next to a professional event planner. When they aren’t trying to plan their own events, they can be found sitting in the back of other people’s events dishing out the catty remarks that make the back row so […]
Creatives vs. Marketers: Dear Terry
February 15 Hi Terry Thanks again for a very interesting meeting yesterday. The creative team is excited to work on your new software launch. I’m sure the application will work just fine by the time we’re ready to go to market. Let me know when you want to try again for the demo. On which, I […]
