The Crank-That-Content Edition
I hate capzool. It rhymes with cat drool. And I really hate it. Not because it threatens social media interns but because it’s content for the sake of content and it’s the falling tide that leaves all boats sad and grounded and surrounded by gasping fish. Let’s not dignify this garbage with our custom.
Need to check that semi-colon use? Stuck with a big old block? Procrastinating and want to look like you’re actually doing something useful? Check out Visual News and its handy 101 Resources for those of us who crank the copy.
Well it had to happen. Thought leadership about thought leadership. And who better than The Economist? Skip the terrible video on this page and take a gander at the summary and Tableau read out.
When was the last time you read something good at work? I’m not talking about the hilarious cartoons people post in the lunch room. I mean when did you last read a report, a presentation, an email or a plan that was well-written, thoughtful and compelling? Me too. Here is a great article from HBR about why we need to fix that.
Sometimes when I open my mouth a stream of vomit-like marketing jargon twaddle comes out. Apparently I’m not alone, and Ad Age Editor, Judy Pollack, is calling me out in this funny video.
Speak plainly, my friends.