My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. Inspired by the session on entrepreneurship, he’s decided to start up a lawn care company and called me for help with his homework. “I need a unique selling proposition”, he […]
Four Dumb Ways to Prevent Revenue
Here is a story about how four dumb companies managed to prevent significant deals from coming in the door. Dumb Company #1 In an effort to prevent real people on the outside from bothering real people on the inside, this company decided to remove all information from its website that might lead to that sort […]
Twitter Truth #2: Sometimes You Need to Shut Up
Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all. Sometimes the best Twitter strategy of all is to zip it. Time for […]
Twitter Truth #1: It’s Not About You
Why do people want to be near Rob Ford, Charlie Sheen and most anyone who owns a professional sports team? I can assure you, it’s not for the conversation; it’s because there is at least a small chance they will further unravel and something interesting will come flying out of their mouths. The same is […]
The Slow Elf Returns: More Bad Holiday Greetings
Boxing Day at last. A day to get stuff done, clear up some of the clutter, go through all those e-cards at work and see who loves us. Last year, we looked at the generally dismal offering of Multi-Denominational Winter Holiday (MDWH) e-cards and broadly categorized them as: Self-indulgent, creepy, time-wasting, salesy, stalkerish, and, very […]
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