One of my favourite conversations between a sales person and a marketing person started quite badly. The sales person, having been chastised for a lousy quarter, landed in front of this marketing manager with a lengthy list of materials he believed would solve his sales shortfall. As he listed the case studies, white papers, sell […]
Sales People are from Mars…
I think marketers are afraid of sales people. There, I said it. We try hard not to let it show and many of us are probably not even aware of it, but I think that at the centre of many sales vs. marketing showdowns is a terrified marketer and a bewildered salesperson. At the risk […]
Attack of the Cymbal Monkeys
I can tell it’s the fourth quarter, and I needn’t look at a calendar. I can tell because my Inbox is full of white papers, webinars, events, retreats, off-sites, summits, books and speakers all of whom are out to solve the problem of sales and marketing just not playing nicely together. Sigh. Is there some […]
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