In my defence, I thought this was my 11:00 call coming in, so I picked up. Me: Hello, this is Elizabeth. Scott: Hi Wendy. How are you today? Me: Who is this? Scott: It’s Scott from Universal Printers. How are you doing today? Me: I’m really busy and I have another call. Scott: I hear […]
Time to Fix Your Horrible Rewards Program
Here are some things to know: The gap at the end of the grocery store conveyor belt is just big enough to let a rewards program card go under; The thickness of a grocery store rewards program card is not enough that the little sensors at the end of the conveyor belt will see it […]
Five Email List Housekeeping Mistakes
One of my favourite ways to start a new year is to do a ruthless review of all the stuff assaulting my email inbox. Last year, it appears, I signed up for about two dozen things that are competing for my diminishing attention span on a daily or weekly basis. I don’t recall subscribing to […]
Crappy Things in Pretty Wrapping: Marketers Need to Pay More Attention
I think my favourite thing about the holidays is all the pretty stuff. I love the Christmas windows in the department stores, with their inexplicable North Pole penguins. I’m a sucker for a beautifully wrapped fake present under the fake tree in the fake place that is a mall. A choir, a vaguely creepy inflated […]
Why Your Customers’ Expectations Are Ruining Your Relationships
We recently parted company with our home phone and internet service provider. After more than 20 years of indifferent service, punctuated by periodic episodes of stunning incompetence, we pulled the plug and switched it all to the cable company. Time will tell if that is the frying pan or the fire, but the point is, […]
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