Hi all, I’m swamped. Just swamped. Well not really; I played golf the day I was supposed to write a post, so my friend Andrew is here to the rescue with this guest post about referral programs. Enjoy! Every business leader thinks about generating new sales. So, let me ask you a quick question about […]
A Brief Guide to Your Next Data Breach Emergency
Just when you thought it was safe to drop 40 large on your Spring togs, doesn’t someone bad make off with your Saks account data. It’s probably on a mantel piece or trophy wall some place, right beside your Uber info, your Equifax file, and the results of that mercifully negative blood test from college. […]
The Secret Value of Customer Performance Indicators
How many marketing KPIs do you have? Don’t worry, there’s not a test and, as far as I can tell, no particularly correct answer. The “right” KPIs for marketing seem to be largely determined by the companies selling us the dashboards that are supposed to help us measure them. That’s a conversation for another day, […]
Attack of the Toddlers: How Marketing Automation is Giving Three-Year-Olds a Bad Name
There are few things more exquisitely strange than a three-year-old with an idea. Any idea at all will do. What happens is the enormity of the idea quickly spills out of their tiny heads and into their mouths and thence into the world. They will not be ignored. Ignoring a toddler with an idea is […]
The Truth About Viral Marketing
The truth about viral marketing is that it’s a giant myth. Right now somebody is stealing a marketer’s money by promising them a viral ad campaign that is sure to make that marketer filthy rich. I have several such offers in my inbox just today. Why, if that guy who sticks cell phones in a […]
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