Got a value proposition? Good for you. Now shut up.
I’ve just finished judging a contest for small business owners. The first question on the entry form is this: What does your company do? Guess what? Most of them can’t say. They can go on for 500 words about practically nothing at all, but they can’t seem to articulate what it is that they do. […]
Step away from my ass. I mean it.
An awful lot of marketers do an awful lot of awful things because, well, because they’ve always done awful things.
When good intentions collide with operational realities, your brand (and your customers) pay the price.