Did you know there were rules about lead generation? I had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. And there are, apparently, a bunch of new ones we’re supposed to know and here is a book that explains it […]
Things Were Weirder Then: A Book Review
One of my favourite things to do is read or re-read old business books a decade or more after they were first published. It’s a bit like checking in with psychics at the end of the year to see if Tulsa really did disappear when the birds left. I also like old business books because […]
Book Review: What to Expect When You’re Expressing: APE Delivers
What do you do when your publisher can’t figure out how to fill an order for a few hundred e-copies of your book? You break up with them and publish the next book yourself. And once you do that, if you’re Guy Kawasaki, you write another book about what you learned about self-publishing. Especially if […]
What Authors of Leadership Books (Should) Know
What do you think would happen if you took all the books by Tom Peters, Dale Carnegie, Patrick Lencioni, Stephen Covey, Marshall Goldsmith, the EQ dude and John Baldoni and threw them in a wood chipper with some Psycho Cybernetics and bit of Sales 101? I think you’d get confetti. And you’d also get In […]
Most Corporate Change Fails. Here's Why.
This book starts out promisingly enough. Big storm. Trapped people. A bang. A scream. Lights go out. All this in a book about change management. Boy, the bodies are gonna start piling up for sure! Alas, no bodies. Just a business fable.
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