So many trinkets, so little benefit. Marketers need to spend some time thinking through their trinkets and freebies to get the most out of their premium items spend.
What We Can Learn from Three’s Company
Having trouble getting someone to meet with you? Take a tip from prime time and ask for half an hour. You’ll get more meetings and get more done.
Olympic Change-Up
What would happen if nobody wanted to host the Olympics? Would the IOC have to learn to sell for a change?
On Feeling Powerless
In a world where just about everything needs to be charged, recharged or plugged in, it remains a complete mystery to me why we never seem to have any outlets.
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