I have a new hero. His name is Frank and he had the best idea I’ve heard in years. Last Thursday morning I had the great privilege to speak at BtoB Magazine’s NetMarketing Breakfast in Boston. Frank Days from Novell was speaking and his topic, way more interesting than mine, was on the notion of applying Agile […]
Okay maybe your agency doesn’t suck at B2B marketing. If that’s the case, thank the deity of your choice and keep it to yourself. The chances are, however, that you and your agency are not quite seeing eye-to-eye on how to do things. If you work for a company that is also a consumer brand […]
On a recent bender with some marketing buddies the subject of marcom (aka the marketing communications department) came up. And through our collective whining, I made a horrifying discovery. At some point in the three years since I was a marketing communications person, the skillset has gone away. Consider this: my friend needed a sell sheet created for a new product. […]
Pitching a new corporate account? Here are five ways to score an epic fail with your middle management champion.