Do you know what happens when you startle a squirrel? Here is what happens: they leap straight up in the air like a demented Harrier jet, execute a flawless 720 degree spin, drop their nuts and rocket up the nearest tree from which they loudly scold the world for all the commotion and the missing […]
Campaign Falling Flat? Replace Attitude with Altitude
This ad has been running in my local paper lately. It speaks of a Secret place with golf balls, attractive people who eat outside and race cars. I would like to go to this place. Oh look, it’s the Central Counties! The what? I’ve never heard of the Central Counties. That must be why it’s […]
Social Media is the Lighter Fluid, Not the Barbeque
According to a recent article in Ad Age, we’re all (well, most) (well, some) (well a little under 60% of us) are increasing our social spend this year. And that, says Ad Age, means it’s time for those who sell social to put away their SXSW glow sticks, slap on some shoes and get moving. […]
Why Marketing Should Stay Off the Pitcher's Mound
Some people think I don’t like sales people. Not true at all! I love, respect and fear most of the good sales people I know. The lousy sales people I know, on the other hand, don’t usually end up on my Christmas list. It happens that a fair number of the bad sales people I know are […]
Please Stop Sending Bad Holiday Greetings
The Slow Elf’s Tale Gather ‘round, boys and girls and let me tell you about how we did company Christmas, excuse me, Mutli-Denominational Winter Holiday (MDWH) cards in the olden days. You see, kids, it used to be that businesses bought thousands and thousands of MDWH cards, which were labouriously hand-signed and mailed (with a […]
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