On many websites, the Careers page is one of the most visited. Yet marketing routinely ignores it in favour of revenue generation, and HR lacks the skillset to really make it hunt. Let’s fix that.
Marketing Needs to Take Employer Brands Seriously
Want to see a room full of marketers roll their eyes? Speak the words, “employer brand” and stand back. You might as well be lecturing teenagers about condoms. I know this because I’m good at embarrassing teenagers and I was that eye-rolling marketer seconded to an employer branding project about ten years ago. Now there […]
Five Ways to Screw Up Change Communication
Organizational change is inevitable but lousy communication should not be. Here are five common (and avoidable) change communications mistakes.
Guess Who Really Owns Your Brand?
A version of this was published a few years back, not long after Gap made an unfortunate attempt to change its logo. The recent noise about Slack’s updated logo reminds me that, as brand owners (and this applies also to employer brands), we need to assert our right to make decisions, even stupid ones. So […]
HR’s Workforce Data Marinade
Last time we talked about finally getting rid of the annual employee survey and attempting some root cause analysis of what’s going on. I had a some lovely comments on that post, but a few private messages wondering about the data gap. For a lot of organizations, workforce sentiment insights begin and end with the […]
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