I am worried that Candy Crush is eating our brains. I used to worry that email was eating our brains; now I’m pretty sure it’s that horrible game. My evidence is based on rudely peering at other people’s screens on the subway and the fact that 93-million fellow humans play it every day, driving about […]
Still Using Bad Photos? You Need the Other High-Res
Back in May we looked at (and mocked) the silly world of stock images, particularly for business marketers. Photos of sleek call centres, beautiful employees and cult-level enthusiasm are used over and over again by lazy marketers and agencies to break up text and create a home for alt tags. All of this despite the […]
The Fish in the Barrel Don't Like it When You Shoot
We marketers just love a captive audience, don’t we? We like them strapped into pressurized metal tubes at 35,000 feet with nothing to look at but a tiny screen or a drooling neighbor. We like them squished into subway cars, bouncing off each other in mosh pits or looking for a familiar taste far from […]
The Thrill of Victory: What Marketers Can Learn from the Win Column
Were you successful in getting your hands on the win-loss report from sales? Don’t feel too bad about it; that sort of information is not something sales people share freely, especially the loss part of it. This week I want to talk about the importance of the good news bit of their report. Now we […]
The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
Do you get the Win-Loss report? You really ought to get yourself on that list. If you don’t know the Win-Loss, it’s the document your friends in sales create each month or, sometimes, each quarter that lists all the business they’ve won, lost or are waiting to hear about. Sometimes it’s called the sales activity report. […]