It’s conference season, and for communicators that means two things: 1. They (I hope) will be settling into a bum-numbing chair for some inspiration and possibly a well-earned nap. 2. Their CEO will be calling them from her leadership conference to announce she is starting a blog. You were warned. Intranets across the land are […]
Seven Really Simple Ways Marketers Can Help HR
The past few posts have been a gentle kick in the ass for my marketing colleagues. For too long we’ve been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the job of improving both. We’ve looked at how some support for internal […]
Can Marketing Help Employee Communications to Not Suck?
A lot of my work, lately, has focused on helping to rescue sucky internal communications programs. The general reasons for the almost perpetual suckiness of internal communications is the abject neglect of most of the programs. This can take the form of budgetary neglect: just because you hired someone to manage it, doesn’t mean it’s […]
Time to Take Candidate Experience as Seriously as We Take Customer Experience
Marketing has insinuated itself into the customer experience over the past few years. It’s high time we helped HR leaders define and improve the candidate experience, too.
Customer Journey Maps are Only Half the Job
Customer journey maps are on many marketers’ to-do lists and a lucky few manage to find the time and the budget to get them done. I think they are well worth the investment, particularly when you add in the dose of reality known as the customer experience map. They’re not the same thing and here […]
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