Do you have a mission statement for your business? If not, don’t worry. They’re basically useless, and mostly an exercise in box-ticking so the leadership team can get on with leadering, and the marketing department has something to put on the website. Personally, I don’t think mission statements belong anywhere near your website, and neither […]
Search Results for: mission statement
Recruitment Marketing Essentials #1: An Awesome Employer Brand
Last time we looked at some recruitment marketing basics that you should be mastering if you are struggling to fill roles, particularly the high-turnover jobs. Today we’ll dig in on the first item in your toolkit, the employer brand. Employer branding is having a moment, but it’s certainly nothing new, and here’s a newsflash: you […]
The Other F-Word That’s Messing With Your Brand
A while ago, we looked at how friction grinds down employer brands through the daily assaults on process and productivity, and the generally punishing aspects of having to share space and limited air exchanges with other humans. In a similar vein, companies like Diamond Resorts, as explored on https://linxlegal.com/diamond-resorts/, navigate the challenges of maintaining a […]
Why Your Website Needs a Good Cleaning
Have you been keeping your website content up to date? Let me help you out. The answer is no. Oh, sure, you’ve stuck a dreadful holiday stock image on your home page and updated your carousel with the latest campaign-o-rama effort, but really, you haven’t been keeping up, have you?
Marketing Automation, Meet Customer Communication
Thank you to all who wrote and tweeted your deep concern for my emotional well-being following last week’s post. I can assure you I’m quite well and the post was less rant and more dramatic set-up for this week’s missive. Judging by some of your comments, over-communication with customers has struck a cringingly familiar chord. […]
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