We’re back again for another look at internal organizational influencers. Last week we considered how those grumpy Eeyores are actually valuable allies in helping you ferret out pockets of dysfunction and misery. Today, I’d like to look at the other side of the influencer coin: the Tiggers. In the Winnie-the-Pooh books, Tigger is the indefatigably […]
Most Marketing is Rubbish.
Last week we appropriated some beloved childhood characters to better identify internal organizational influencers. Now let’s dig in on those Eeyore employees. You will recall, either from A.A. Milne, or last week’s post that Eeyores are the grumpy, negative folks for whom nothing bad is surprising and everything good will eventually turn to sh*t. Such […]
If you’re getting sick of Myers-Briggs, Standout and all those other profile systems, may I recommend another fun way to slice and dice your co-workers into neat little categories? Grab your Winnie-the-Pooh books, a generous few glasses of Pinot Something and an organization chart. If Winnie-the-Pooh is new to you, bring the bottle into the […]
The old saying, culture eats strategy for breakfast, might be true, but friction, my friends, is grinding that culture into a sad little pile of gravel. Most brands have been thinking about friction for a few years now, and well they should. Reducing customer friction during the purchase process and, more importantly, throughout the customer […]
I’m not sure if it’s come true or not, but a year ago Gartner was predicting that right about now the Chief Marketing Officer will officially outspend the Chief Information Officer when it comes to technology. That suggests they should hang out more. Alignment between marketing and IT and marketing and sales has been a […]
I would think the folks at Equifax are not having a great time lately. I don’t know for sure, but like the people at Volkswagen two years ago, and the folks at Lululemon just about any time their founder opens his mouth, I would think the days feel just a little longer lately. Which is […]
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This Week’s Feature: B2B Marketing
An agency review is a lot like cleaning out a closet. You keep putting it off because it’s messy and inconvenient, and it forces you to confront some decisions you are not entirely proud of. Deep down, though, you know you need to do it and you’ll feel so much better once it’s done. Guess […]
Nobody seems to have got around to writing up any rules for sending out Multi-Denominational Winter Holiday (MDWH) e-cards. So while the horror show that played out in millions of inboxes throughout December is still fresh, let’s get few things straight (don’t worry, I’ll schedule this to re-post in mid-November while you’re planning your next […]
Did you know there were rules about lead generation? I had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. And there are, apparently, a bunch of new ones we’re supposed to know and here is a book that explains it […]