Don’t Confuse a New Look with a New Brand If you have ever sat across from a chief financial officer or the head of sales and tried to convince them that thought leadership is actually a thing, then you will appreciate the 99U blog published by Adobe. This, in my view, is a gold standard […]
Most Marketing is Rubbish.
Well it’s been a bumpy year of crisis after crisis for Uber, and it’s probably not over yet. They’ve lost the CEO, a bunch of VPs, a few country heads and scores of unnamed, talented folks. The same company that has so beautifully disrupted an entire industry by simply changing a conversation, has, itself, become […]
Few good choices are ever made in a food court. The very act of entering a food court is the first in a cascading series of decisions that most of us will regret for at least the rest of the day, and possibly longer. Yet food courts persist in their depressing, greasy, inhuman presence, anchoring […]
I love cooking shows. I can sit for hours and watch someone truss a game hen, chiffonade some shiso leaves and perform miracles with pork hocks. What I can’t abide are those gusto-dramas (my term) that masquerade as reality TV, that in turn masquerades as entertainment. The formula works thus: Established family restaurant is floundering […]
How many marketing KPIs do you have? Don’t worry, there’s not a test and, as far as I can tell, no particularly correct answer. The “right” KPIs for marketing seem to be largely determined by the companies selling us the dashboards that are supposed to help us measure them. That’s a conversation for another day, […]
There are few things more exquisitely strange than a three-year-old with an idea. Any idea at all will do. What happens is the enormity of the idea quickly spills out of their tiny heads and into their mouths and thence into the world. They will not be ignored. Ignoring a toddler with an idea is […]
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This Week’s Feature: B2B Marketing
There are a few statistics that are used to torment marketers. We’ve all had some chief something or other office sneer that 50 percent of advertising is wasted. We’ve all had that business of how much more it costs to acquire a customer than to retain one and, since June of 2012, we’ve been dealing […]
What the heck is happening to transit advertising? I used to be able to kill a ten-minute subway ride by reading the ads. They were never particularly good, but they amused. Lately, I have to fend off the “experiential” marketers and their 20 second facials. Or bypass the freshly-wrapped turnstiles, ticket booths and slow- moving […]
An agency review is a lot like cleaning out a closet. You keep putting it off because it’s messy and inconvenient, and it forces you to confront some decisions you are not entirely proud of. Deep down, though, you know you need to do it and you’ll feel so much better once it’s done. Guess […]