Does this seem familiar? We’re looking for a dynamic marketer to lead the [insert group name] team. In this role you will manage a talented group of marketing professionals to drive growth, build market share and increase awareness among target markets. Working closely with your colleagues in [insert department], [insert department] and [insert department], you […]
Most Marketing is Rubbish.
Nestlé is launching a new brand campaign to celebrate hydration. How thoughtful. It seems we’re just not educated enough about why it’s important to stay hydrated with safe drinking water. Mums, in particular, need to be educated about that one, according to the agency. On behalf of mothers everywhere, I want to thank you for […]
Is there anything more dismal than a brand Twitter feed? Where’s the witty banter about important topics? When are the throngs of raving brand fans going to show up with their adulation and streaming video of our products in action? When is Gwyneth going to finally throw some endorsements our way? For goodness sake, we’ve […]
There are a few things that go through your mind when a hungry Spotted Python decides your hand is lunch. Mostly they have to do with really, really wanting said python to let go, but also some regret at having been dumb enough to put your hand in front of it in the first place, […]
It’s always disappointing to discover that a scrappy little stick-it-to-the-man brand you have supported for years has either all along been some outpost of a multinational company, or has just been acquired by one. Tom’s of Maine comes to mind (acquired by Colgate in 2006); Body Shop went to L’Oreal the same year; General Mills […]
Don’t Confuse a New Look with a New Brand If you have ever sat across from a chief financial officer or the head of sales and tried to convince them that thought leadership is actually a thing, then you will appreciate the 99U blog published by Adobe. This, in my view, is a gold standard […]
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This Week’s Feature: B2B Marketing
What the heck is happening to transit advertising? I used to be able to kill a ten-minute subway ride by reading the ads. They were never particularly good, but they amused. Lately, I have to fend off the “experiential” marketers and their 20 second facials. Or bypass the freshly-wrapped turnstiles, ticket booths and slow- moving […]
An agency review is a lot like cleaning out a closet. You keep putting it off because it’s messy and inconvenient, and it forces you to confront some decisions you are not entirely proud of. Deep down, though, you know you need to do it and you’ll feel so much better once it’s done. Guess […]
There are a few statistics that are used to torment marketers. We’ve all had some chief something or other office sneer that 50 percent of advertising is wasted. We’ve all had that business of how much more it costs to acquire a customer than to retain one and, since June of 2012, we’ve been dealing […]