I don’t like mystery novels. It doesn’t matter how clever the plot or elegant the writing, by the third chapter, I just don’t care who did it and it’s pissing me off that I have to wait 250 pages to find out. Even if you do like a nice whodunit, I’m betting you’re not a […]
Where Marketing Meets HR
Thoughts on how brands, employees and customers communicate, manage change and get stuff done.
Recent Posts
Recruitment Marketing Essentials #4: Deal with your Bad Reviews
We’re getting toward the bottom of the recruitment marketing toolbox and this, I think is my very favourite tool, mostly because it’s also the easiest one to pull off. All employers will have terrible reviews on sites like Glassdoor and Indeed. It’s just a fact. Just as marketers know that consumer reviews will not always […]
Recruitment Marketing Essentials #3: Really, Really Good Job Postings
Job postings are the most fundamental part of recruiting and yet the most overlooked. We need to stop repurposing out of date job descriptions and take the time to build great postings to attract great people.
Recruitment Marketing Essentials #2 – A Better Candidate Experience
This is the second in our instalments on how to get your recruitment marketing on track and doing its job. Last time we looked at the foundational necessity of a great employer brand, and this week we will turn our attention to the candidate experience. Hands up if you have had a terrible experience as […]
Recruitment Marketing Essentials #1: An Awesome Employer Brand
Last time we looked at some recruitment marketing basics that you should be mastering if you are struggling to fill roles, particularly the high-turnover jobs. Today we’ll dig in on the first item in your toolkit, the employer brand. Employer branding is having a moment, but it’s certainly nothing new, and here’s a newsflash: you […]
Five Ways to Jump-Start your Recruiting Campaign
Many businesses that rely on large populations of low-cost labour are finding themselves in the recruiting business. Here are five ways to your recruiting campaign off the ground.
BizMarketer is Elizabeth Williams.
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This Week’s Feature: B2B Marketing
Why We Need to Shut Up and Let Our Customers Buy Something
There are a few statistics that are used to torment marketers. We’ve all had some chief something or other office sneer that 50 percent of advertising is wasted. We’ve all had that business of how much more it costs to acquire a customer than to retain one and, since June of 2012, we’ve been dealing […]
A Tale of Two Transit Ads
What the heck is happening to transit advertising? I used to be able to kill a ten-minute subway ride by reading the ads. They were never particularly good, but they amused. Lately, I have to fend off the “experiential” marketers and their 20 second facials. Or bypass the freshly-wrapped turnstiles, ticket booths and slow- moving […]
Creatives vs. Marketers: Dear Terry
February 15 Hi Terry Thanks again for a very interesting meeting yesterday. The creative team is excited to work on your new software launch. I’m sure the application will work just fine by the time we’re ready to go to market. Let me know when you want to try again for the demo. On which, I […]