A recurrent theme among the Blognocracy in 2017 was the idea that we are at “peak content”. Meaning there is simply no more room out there for all the posts and blogs and books and videos and webinars and white papers and so on. I disagree, though I will admit that we are at Peak Bullshit. […]
Where Marketing Meets HR
Thoughts on how brands, employees and customers communicate, manage change and get stuff done.
Sooner or later it had to happen: a useful, intriguing piece of content went splat into my inbox the other week. I mean really good content. Lots of stats, great insights, actionable ideas, the whole shebang. Naturally, the phone rang about five minutes later, and about every ten minutes for the rest of the day. […]
Blake was caught red-handed trying to sneak a can of tomatoes across the ballroom. It was, to be sure, a dumb move, but in the moment, it made all sorts of sense. His team was not doing well in the competition to build a miniature golf course out of soon-to-be-donated food bank items. Blake had […]
Is the CEO of your company a giant sleazebag? Well I certainly hope not, and if they are, then you should stop reading this and go apply for jobs pretty much anywhere because life is too short for sleazy executives. I certainly hope that you do not consider your CEO to be a sleazebag, but […]
We’re back again for another look at internal organizational influencers. Last week we considered how those grumpy Eeyores are actually valuable allies in helping you ferret out pockets of dysfunction and misery. Today, I’d like to look at the other side of the influencer coin: the Tiggers. In the Winnie-the-Pooh books, Tigger is the indefatigably […]
Last week we appropriated some beloved childhood characters to better identify internal organizational influencers. Now let’s dig in on those Eeyore employees. You will recall, either from A.A. Milne, or last week’s post that Eeyores are the grumpy, negative folks for whom nothing bad is surprising and everything good will eventually turn to sh*t. Such […]
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This Week’s Feature: B2B Marketing
If you want to have fun at an otherwise dull wedding or corporate event, try to sit next to a professional event planner. When they aren’t trying to plan their own events, they can be found sitting in the back of other people’s events dishing out the catty remarks that make the back row so […]
There are a few statistics that are used to torment marketers. We’ve all had some chief something or other office sneer that 50 percent of advertising is wasted. We’ve all had that business of how much more it costs to acquire a customer than to retain one and, since June of 2012, we’ve been dealing […]
February 15 Hi Terry Thanks again for a very interesting meeting yesterday. The creative team is excited to work on your new software launch. I’m sure the application will work just fine by the time we’re ready to go to market. Let me know when you want to try again for the demo. On which, I […]