Is the CEO of your company a giant sleazebag? Well I certainly hope not, and if they are, then you should stop reading this and go apply for jobs pretty much anywhere because life is too short for sleazy executives. I certainly hope that you do not consider your CEO to be a sleazebag, but […]
Most Marketing is Rubbish.
We’re back again for another look at internal organizational influencers. Last week we considered how those grumpy Eeyores are actually valuable allies in helping you ferret out pockets of dysfunction and misery. Today, I’d like to look at the other side of the influencer coin: the Tiggers. In the Winnie-the-Pooh books, Tigger is the indefatigably […]
Last week we appropriated some beloved childhood characters to better identify internal organizational influencers. Now let’s dig in on those Eeyore employees. You will recall, either from A.A. Milne, or last week’s post that Eeyores are the grumpy, negative folks for whom nothing bad is surprising and everything good will eventually turn to sh*t. Such […]
If you’re getting sick of Myers-Briggs, Standout and all those other profile systems, may I recommend another fun way to slice and dice your co-workers into neat little categories? Grab your Winnie-the-Pooh books, a generous few glasses of Pinot Something and an organization chart. If Winnie-the-Pooh is new to you, bring the bottle into the […]
The old saying, culture eats strategy for breakfast, might be true, but friction, my friends, is grinding that culture into a sad little pile of gravel. Most brands have been thinking about friction for a few years now, and well they should. Reducing customer friction during the purchase process and, more importantly, throughout the customer […]
I’m not sure if it’s come true or not, but a year ago Gartner was predicting that right about now the Chief Marketing Officer will officially outspend the Chief Information Officer when it comes to technology. That suggests they should hang out more. Alignment between marketing and IT and marketing and sales has been a […]
BizMarketer is Elizabeth Williams.
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This Week’s Feature: B2B Marketing
There are a few statistics that are used to torment marketers. We’ve all had some chief something or other office sneer that 50 percent of advertising is wasted. We’ve all had that business of how much more it costs to acquire a customer than to retain one and, since June of 2012, we’ve been dealing […]
Nobody seems to have got around to writing up any rules for sending out Multi-Denominational Winter Holiday (MDWH) e-cards. So while the horror show that played out in millions of inboxes throughout December is still fresh, let’s get few things straight (don’t worry, I’ll schedule this to re-post in mid-November while you’re planning your next […]
If you want to have fun at an otherwise dull wedding or corporate event, try to sit next to a professional event planner. When they aren’t trying to plan their own events, they can be found sitting in the back of other people’s events dishing out the catty remarks that make the back row so […]