Is there anything more dismal than a brand Twitter feed? Where’s the witty banter about important topics? When are the throngs of raving brand fans going to show up with their adulation and streaming video of our products in action? When is Gwyneth going to finally throw some endorsements our way? For goodness sake, we’ve […]
Most Marketing is Rubbish.
There are a few things that go through your mind when a hungry Spotted Python decides your hand is lunch. Mostly they have to do with really, really wanting said python to let go, but also some regret at having been dumb enough to put your hand in front of it in the first place, […]
It’s always disappointing to discover that a scrappy little stick-it-to-the-man brand you have supported for years has either all along been some outpost of a multinational company, or has just been acquired by one. Tom’s of Maine comes to mind (acquired by Colgate in 2006); Body Shop went to L’Oreal the same year; General Mills […]
Don’t Confuse a New Look with a New Brand If you have ever sat across from a chief financial officer or the head of sales and tried to convince them that thought leadership is actually a thing, then you will appreciate the 99U blog published by Adobe. This, in my view, is a gold standard […]
Well it’s been a bumpy year of crisis after crisis for Uber, and it’s probably not over yet. They’ve lost the CEO, a bunch of VPs, a few country heads and scores of unnamed, talented folks. The same company that has so beautifully disrupted an entire industry by simply changing a conversation, has, itself, become […]
Few good choices are ever made in a food court. The very act of entering a food court is the first in a cascading series of decisions that most of us will regret for at least the rest of the day, and possibly longer. Yet food courts persist in their depressing, greasy, inhuman presence, anchoring […]
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This Week’s Feature: B2B Marketing
I knew it wouldn’t last. I gave Linda six months in the relationship before she cracked. Theresa, grumpily dealing with her own recently terminated relationship, gave it three weeks. The rest of the Women Who Market Too Much were more charitable and suggested Linda and her new knight in shining armor might see the one-year […]
There are a few statistics that are used to torment marketers. We’ve all had some chief something or other office sneer that 50 percent of advertising is wasted. We’ve all had that business of how much more it costs to acquire a customer than to retain one and, since June of 2012, we’ve been dealing […]
An agency review is a lot like cleaning out a closet. You keep putting it off because it’s messy and inconvenient, and it forces you to confront some decisions you are not entirely proud of. Deep down, though, you know you need to do it and you’ll feel so much better once it’s done. Guess […]